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SMMS invited Eleni Los, formerly of the Channel 4 Social team, to write about her experiences of channels' social media support for TV programmes.  Here are her observations: Working in TV channels' social media teams over the past three years, I keep running into the same

Social media can sometimes be a bit of a minefield and, to some, can feel a bit like voodoo. Unfortunately, social media in 2020 isn’t looking much easier to navigate.  However, that’s why we’ve created this blog – to help demystify it for you.  Below

Fremantle appointed Social Media Makes Sense to handle Community Management for social media around the Baywatch 30th anniversary. Baywatch is one of THE most iconic 90’s programmes, with sun-soaked beaches, explosive storylines and the iconic red bathing suit. Baywatch has been remastered in full HD and

London-based live streaming firm Groovy Gecko has claimed a world first by pairing its streaming technology with Facebook for a live fan-based interview. Produced by Groovy Gecko and Poldark’s social media managers, Social Media Makes Sense, Groovy Gecko filmed, managed and streamed a live Poldark Q&A session using its new

Social Media Makes Sense (SMMS) has been appointed by Freemantle to handle the community management for its new flagship ITV drama, Beecham House. Set in India in 1795 before the Raj, the drama depicts the fortunes of the residents of an imposing mansion surrounded by acres

Listen up fellas, it’s time to talk Line of Duty. We’ve all heard of it, whether you’ve watched it yourself, listened in to a friend’s conversation or seen one of the 13 trending topics on Twitter that we achieved during the finale. Last month, everyone was

Influencer marketing has been growing in, well, influence, over the last couple of years. No longer are we satisfied with traditional advertising techniques, and no longer are they having the desired impact we marketers want. Our audience would much rather hear from ‘people like me’

Following the success of Series IV, SMMS Ltd are happy to announce their continued partnership with Endeavour as they begin filming Series V, marking the 30th anniversary of Inspector Morse on ITV. Endeavour is set to air six feature-length films of the Inspector Morse prequel series,