Social Media Hits the Spot for Victoria
Following the huge success of Victoria’s Series 1 and its Social Media campaign, SMMS Ltd is pleased to announce its continued partnership into Series 2.
As ITV’s new hit drama with 7.7 million viewers, Jo Booth and her team at SMMS are very excited to continue being a part of the fans’ involvement in the show.
“We started from nothing and built the online following up to 49k and counting,” Jo said. The Victoria hashtag was trending every week on the day of airing for the entirety of the series, and fan engagement was always very high.
Damien Timmer, producer, said: “The numbers alone speak volumes, but the campaign’s success runs even deeper than that both here and abroad, in each fan feeling involved in the series due to the fantastic social media.”
Dramatising the early life of Queen Victoria, this series documents the next stage of her life and marriage to Prince Albert. Writer Daisy Goodwin said: “She faces the very modern dilemma of how to juggle children with her husband and her job. “
Jenna Coleman (Doctor Who) continues in her role as Victoria, with Tom Hughes (The Game) as her husband, Albert. Series 2 will also welcome some new actors, including Dame Diana Rigg (Game of Thrones, The Avengers).
Victoria is being produced by Damien Timmer, Managing Director and Executive Producer at Mammoth Screen, and Paul Frift from ITV. Lisa James Larsson and Geoff Sax will be directing.
SMMS will be covering Twitter, Facebook and other aspects of online engagement. After such a successful campaign for the first series, Mammoth said it was only natural the relationship continues as the series does.
Series 2 will air in 2017, including a two-hour Christmas special.