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Pinterest has always had a bit of a reputation for being the land of home décor and DIY, so we don’t blame you if it’s not your first option for B2B marketing.  Still, you might want to think twice before completely discarding it from your

  In this post I’m going to be explaining to you about ‘How To Use Facebook Groups For Selling’. If you prefer to watch a video, see here: https://youtu.be/7MzQ6wzYS7g However, before we dive in, I need to cover a few key points… Why Facebook groups and not LinkedIn

SMMS invited Eleni Los, formerly of the Channel 4 Social team, to write about her experiences of channels' social media support for TV programmes.  Here are her observations: Working in TV channels' social media teams over the past three years, I keep running into the same

Facebook’s News Feed algorithm can often feel like a complete mystery. It makes some posts go viral overnight but lets others die without even a handful of courtesy likes. The good news is that Facebook is slowly becoming more transparent about how it ranks and prioritises

If you’d asked me two months ago if I were an expert on Zoom I would have told you ‘I’ve used it a couple of times, but no’. How times change. Now, I certainly don’t profess to be an ‘expert’ on Zoom but I’m certainly

Social media can sometimes be a bit of a minefield and, to some, can feel a bit like voodoo. Unfortunately, social media in 2020 isn’t looking much easier to navigate.  However, that’s why we’ve created this blog – to help demystify it for you.  Below

Fremantle appointed Social Media Makes Sense to handle Community Management for social media around the Baywatch 30th anniversary. Baywatch is one of THE most iconic 90’s programmes, with sun-soaked beaches, explosive storylines and the iconic red bathing suit. Baywatch has been remastered in full HD and

Social Media Makes Sense (SMMS) has been appointed by Freemantle to handle the community management for its new flagship ITV drama, Beecham House. Set in India in 1795 before the Raj, the drama depicts the fortunes of the residents of an imposing mansion surrounded by acres