GIPHY has grown into the world’s largest GIF platform, and its influence on social media strategies has skyrocketed. With billions of views each day, GIPHY’s impact is hard to ignore, making it a valuable resource for brands aiming to increase engagement, reach, and brand visibility.
For a brand like Sunny Bunnies, GIPHY offers the perfect platform to share animated, fun, and family-friendly content with a global audience. GIPHY is integrated across nearly all social platforms, allowing users to search for and share GIFs seamlessly within apps like Instagram, Facebook, Twitter, and even in messaging apps like WhatsApp. This integration allows brands to extend their reach and become a part of everyday conversations uniquely and engagingly.
Here’s why GIPHY matters in a social media strategy:
- Increased Visibility: GIFs are highly shareable, and GIPHY’s integration with various platforms increases the chance of your content being shared across multiple channels.
- Enhanced Brand Recall: GIFs are easy to remember and recognise, especially when they capture a show’s key moments or character expressions, as seen with Sunny Bunnies.
- Engagement and Interaction: Viewers are more likely to share or engage with content that feels relatable and is easy to insert into conversations.
The achievement of 31.4 million views on GIPHY is a testament to how Sunny Bunnies resonates with audiences, creating joyful and entertaining content that fans love to share.
