TikTok is continuing to evolve its platform with features that promise to transform how creators, brands, and social media managers navigate content creation, collaboration, and promotion.
The ‘Delete & Re-edit’ Button
Imagine this scenario: you’ve just posted a video, but a few hours later, you think of a stronger hook, or the video doesn’t perform as expected. Until now, creators faced a tough choice: leave the post up and hope it gains traction or delete it and lose all the effort spent on in-app edits. Not anymore! TikTok has introduced the ‘Delete & Re-edit’ button, giving creators more flexibility and control over their content.
Here’s why it’s a big deal:
- Save your edits: You can now save all your in-app edits, such as filters, text overlays, and effects, and re-edit the post whenever you’re ready.
- Improve your posts: Not satisfied with a post’s performance? Simply tweak it — change the hook, adjust the caption, or refine the overall messaging.
- Optimise for TikTok SEO: Editing directly in the TikTok app improves your chances with TikTok’s SEO, as in-app tweaks signal to the algorithm that the video is fresh and relevant.
New Collab Post Feature
Recently, TikTok launched a new collaboration post feature, allowing brands to team up in fresh, dynamic ways. This tool could be a game changer for businesses and influencers alike. Brands can now co-create content, pool their audiences, and strengthen their reach on the platform.
For example, this new feature could revolutionise influencer partnerships by simplifying collaboration mechanics. Brands can partner with multiple influencers simultaneously to create a single piece of content, extending the potential for virality. It’s also a great way to combine fanbases and boost cross-promotional efforts without requiring users to jump between accounts.
Whether it’s launching a joint campaign or testing different branding approaches, the new collab feature makes it easy to manage and share creative content, all within TikTok’s app.
TikTok’s Influence in Film Promotion
TikTok’s impact on industries is now crystal clear, especially when it comes to the film industry. In a recent study, TikTok highlighted its capacity to generate awareness and influence viewers to head to theaters or stream new releases.
Here are some compelling insights from TikTok’s latest report:
- 1 in 3 moviegoers on TikTok say the app was the source that led them to watch a new movie in theaters.
- 62% of TikTok moviegoers are influenced by trailers they see on the app.
- 39% say trends or in-app challenges influence their decision to watch a film in theaters.
- 34% of users said TikTok led them to stream new movies at home.
TikTok’s Spotlight feature allows movie studios and entertainment publishers to create dedicated landing pages for new releases, integrating direct purchase links and trailers for interested users. This presents a goldmine for film distributors and marketers looking to leverage social buzz and TikTok’s active user base to increase ticket sales.
Even more exciting, TikTok’s study shows that paid campaigns on the app have driven significant boosts in interest across genres:
+2.3% for Animation
+1.8% for Horror
+3.2% for Romance
+1.0% for Comedy
Film studios are also encouraged to maintain campaign efforts beyond the opening weekend. TikTok noted that while 77% of moviegoers prefer to see a film within two weeks of its release, 18% wait until the 3–4 week mark. Recent successes like Barbie and Saltburn demonstrated the power of sustained campaign efforts on TikTok, with viral content extending the life cycle of these films beyond their theatrical debuts.
These tools are a big step forward in keeping TikTok at the forefront of social media innovation — and we can’t wait to see what the platform rolls out next!
