New Social Media Post Performance Benchmarks for 2025
If you’re looking to refine your content strategy, a new report has provided updated benchmarks on social media post performance heading into 2025. The data offers insights into the engagement levels brands should be aiming for across various platforms, helping marketers set realistic goals and optimise their social strategies.
The report highlights key performance indicators (KPIs), including average engagement rates, click-through rates, and ideal posting frequencies. Interestingly, video content continues to dominate, with short-form videos proving particularly effective in driving interaction. Brands are also seeing varied success across different platforms, with LinkedIn and Instagram showing strong engagement figures, while Facebook’s organic reach continues to decline.
These benchmarks are essential for businesses and content creators who want to stay competitive in an increasingly crowded digital space. If you’re looking to fine-tune your posting strategy, now’s the time to assess your performance against these latest industry standards.
WhatsApp Introduces Sticker Sharing for Instagram Stories
Meta is pushing for greater integration between its platforms, and the latest development is a handy new feature that allows WhatsApp users to share stickers directly to Instagram Stories. This update is designed to make cross-platform content sharing more seamless and engaging.
For users, this means more creative options when posting to Instagram Stories, as WhatsApp stickers can add a personalised touch to shared content. For businesses and creators, this presents an opportunity to enhance brand visibility by leveraging WhatsApp’s vast user base.
This move is in line with Meta’s broader strategy of integrating its various apps, making it easier for users to navigate and interact across different platforms. With Stories remaining a highly engaged format, this update could encourage increased sharing and creativity, benefiting both personal users and brands looking to boost their content’s reach.
Meta Shares VR Usage Statistics and Addresses Developer Concerns
Virtual reality (VR) continues to be a major focus for Meta, and the company has recently shared new insights into how users are engaging with its VR ecosystem. The latest stats reveal a steady rise in VR adoption, particularly among younger audiences and gaming communities.
However, alongside these promising figures, Meta is also facing concerns from developers who feel that monetisation and discoverability remain challenging within the VR space. Many developers argue that while VR usage is growing, the current ecosystem makes it difficult for smaller creators to gain traction and profitability.
Meta has responded by reaffirming its commitment to improving the developer experience, hinting at new updates and tools that could address these issues. As the metaverse concept continues to evolve, Meta’s ability to foster a thriving developer community will be critical to the long-term success of its VR ambitions.
How to Repurpose Content Across TikTok, Reels, and YouTube Shorts
Short-form video is the reigning king of content in 2024, and a new guide has been released to help creators and brands maximise their reach by repurposing content across platforms like TikTok, Instagram Reels, and YouTube Shorts.
Each platform has its own nuances, and the guide emphasises the importance of adapting content accordingly. For example, TikTok thrives on trends, audio-driven content, and authenticity, while Instagram Reels often rewards polished, aesthetically pleasing videos. Meanwhile, YouTube Shorts tends to favour informative and evergreen content due to YouTube’s search-driven nature.
The key takeaway? Don’t just post the same video across all platforms without making tweaks. Instead, tailor each piece of content to the specific platform’s audience and algorithm. This approach not only maximises reach but also ensures that content resonates more effectively with viewers on each platform.
