“I’m your biggest fan.” Four words that can be both distressing and pleasing to the ears of celebrities, producers and writers.  In the modern age, the success of a show is measured not only by official ratings but by social media engagement, which is often

With so many social media options available to promote new television programmes, production companies are often spoilt for choice when it comes to finding social platforms to connect with their fans. It's only to be expected that Facebook and Twitter should be employed in the promotion

Social Media creates online fan club ‘communities’ where users are able to join groups, pages or simply participate in discussions. The people who join these come from all over the world, all different ages, nationalities, backgrounds and ethnicities, but they all have a common interest