John Lewis & Partners has officially released their 2024 Christmas advert, adding yet another iconic story to their line-up of unforgettable festive campaigns! Known for creating ads that capture the magic and emotion of Christmas, this year’s ad takes a fresh angle, exploring the complex and tender nuances of sibling relationships.
With past campaigns featuring unforgettable characters like Monty the Penguin, the Man on the Moon, the Excitable Edgar, and the Boy and the Piano with Elton John, John Lewis has a longstanding tradition of making Christmas memories. This year’s storyline breaks new ground by celebrating the quiet yet powerful bond between siblings—those shared experiences and unspoken understandings that make the holiday season special.
Once again, John Lewis uses the reach of social media to bring the ad to the world, sharing it widely across YouTube and other platforms to connect with fans and followers. At the heart of the campaign is the poignant message:
“The secret to finding the perfect gift is knowing where to look.”
What is your favourite John Lewis advert?
