Between June and September 2024, Odo, the children’s TV show, achieved strong social media performance, generating:
- 1.7 million reach
- 2.9 million video views
- 25.3K followers across YouTube, TikTok, Instagram, and Facebook.
June saw a standout performance on YouTube, with significant growth in views and engagement. While stats levelled out from July onwards, the overall performance remained strong. TikTok emerged as a leading platform, outperforming Instagram and Facebook in engagement and reach.
About the Client
Odo is an animated children’s TV show that celebrates creativity, courage, and problem-solving, set in the delightful setting of a forest filled with animal characters. The show is loved by young children and parents. Social media plays an important role in building its audience and engaging with fans.
The Challenge
The goal of the campaign was to:
- Increase Odo’s social media presence and fanbase across YouTube, Instagram, Facebook, and TikTok.
- Use video content to drive reach and engagement.
- Adapt strategies to the unique characteristics of each platform while maintaining consistent branding.
The Solution
We implemented a platform-specific strategy to maximise reach and engagement:
YouTube Success in June:
- Focused on publishing longer-form episode clips and exclusive behind-the-scenes content.
- Leveraged YouTube Shorts to appeal to younger viewers and parents with short moments from the show.
- Promoted playlists to increase watch time and encourage audiences to explore more content.
Growth on TikTok:
- Developed short, dynamic clips with trending audio to align with TikTok’s fast-paced, discovery-driven format.
- Focused on humour, cuteness, and shareability, capturing the attention of the younger generation of parents and children.
Instagram & Facebook Strategy:
- Posted a mix of Reels and carousel content, highlighting key themes from the show such as creativity, kindness, and problem-solving.
- Shared art challenges and themed activities to encourage interaction, particularly among parents.
Recommendations for Engagement Growth:
- Identified the need to increase video output on Facebook and Instagram to match the success of YouTube and TikTok.
- Recommended creating interactive posts such as polls, Q&A, and “spot the difference” challenges to drive deeper audience engagement.
Results
The Odo campaign achieved impressive results during June–September:
- 25.3K followers across all platforms, reflecting consistent growth.
- 1.7 million reach, demonstrating wide exposure to new audiences.
- 2.9 million video views, highlighting the strong performance of video content across YouTube and TikTok.
Platform-Specific Highlights:
- YouTube: June was a particularly strong month, with exceptional growth in video views and engagement due to well-executed content strategies.
- TikTok: Outperformed Instagram and Facebook, with short-form, engaging clips resonating strongly with the target audience.
- Instagram & Facebook: While still performing well, these platforms showed potential for improvement with increased video content and interactive posts.
