Business to Business Marketing on Pinterest
Pinterest has always had a bit of a reputation for being the land of home décor and DIY, so we don’t blame you if it’s not your first option for B2B marketing. Still, you might want to think twice before completely discarding it from your
Just What IS Content Marketing And Why Is It So Important?
There's been a significant shift in marketing over the last ten years; since social media came along, the focus has been on connecting and engaging with more and more specific groups, even down as far as individual people. All of this is linked with spreading
The Role of Social in Conversion Optimisation
The Bridge delivers User Experience (UX) and Conversion Rate Optimisation (CRO) studies with brands to optimise their sales channels. In our experience, brands are investing heavily in driving the efficiency of their sales and marketing activities. They allocate stretching targets to their sales teams and