Two Cities Television worked with SMMS during the setup and transmission of BLUE LIGHTS for BBC One and iPlayer to ensure that our digital ambitions were achieved, across all of our social media platforms, during the run of a mainstream police procedural TV series. Working with Sarah and David at SMMS was a joy and a great learning curve – always forcing us to rethink our editorial approach in terms of digital demands, and always encouraging us and the audience, to engage. Series One was a great success, launching a new original drama to five-star rave reviews and an average audience of over 6.5 million across all six episodes, with a consolidated peak of 7.6 million viewers, split across linear and digital. The series also garnered a strong young audience performance with 13% of the viewership being 16-34-year-olds – we believe this is down to the stellar work carried out by SMMS, and also Milk Publicity. We are now working with SMMS again on Series 2 and look forward to actively pushing boundaries, together, in the future.
building audiences
Social media is crucial for the success of any brand or TV production. By leveraging platforms like X (formally Twitter), Facebook, Instagram and TikTok, brands can engage with viewers and new audiences and generate buzz. Social media allows brands to share content, create engagement, and gather valuable audience insights. By incorporating social media into your marketing strategies, brands can boost engagement and increase awareness.
who we work with
what we do
Social media campaigns for all industries
SMMS not only help TV production companies and broadcasters reach new audiences and boost engagement through social media campaigns, we also work with brands to increase their awareness and reach. SMMS can manage multiple social platforms, create and schedule posts, monitor analytics, and interact with fans by utilising data-driven strategies and engaging content.
Training
Provide in-depth social media training to enhance skills and maximize impact on social media platforms.
Campaigns
Social media campaigns boost TV engagement, brand awareness, and viewership through targeted strategies and engaging content.
Paid Social
Paid social ads boost TV reach and conversions through targeted audience, placement, and budget optimization on social media.
Strategy
Successful social media strategy aligns with goals, targets audience, and uses data-driven tactics on social platforms.
Tone of Voice
TV show promotion on social media builds brand identity and relationships with tone of voice that conveys personality and style.
Your SM Team
SMMS manages social media platforms, creates content, analyses data and drives success with data-driven strategies.
Video Content
SMMS boosts engagement and drives conversions with compelling video content on social media, using visual storytelling and marketing.
Captions & Accessibility
Social media captions improve accessibility and reach by making content inclusive and understandable for wider audiences.
Community Management
Community management on social media builds relationships, boosts engagement, and fosters brand loyalty through effective interaction and response.
Training
Provide in-depth social media training to enhance skills and maximize impact on social media platforms.
Campaigns
Social media campaigns boosts engagement, brand awareness, and audiences through targeted strategies and engaging content.
Paid Social
Paid social ads boosts reach and conversions through targeted audience, placement, and budget optimization on social media.
Strategy
Successful social media strategy aligns with goals, targets audience, and uses data-driven tactics on social platforms.
Tone of Voice
Promotion on social media builds brand identity and relationships with tone of voice that conveys personality and style.
Your SM Team
SMMS manages social media platforms, creates content, analyses data and drives success with data-driven strategies.
Video Content
SMMS boosts engagement and drives conversions with compelling video content on social media, using visual storytelling and marketing.
Captions & Accessibility
Social media captions improve accessibility and reach by making content inclusive and understandable for wider audiences.
Community Management
Community management on social media builds relationships, boosts engagement, and fosters brand loyalty through effective interaction and response.