One of the continuing themes that we have when we post via Mammoth Screen is the use of their mascot, Cavendish the Mammoth. He’s often found behind the scenes or getting into interesting situations such as the one in this image. This is a great way to remind people of the production company brand whilst still advertising the show in a fun and dynamic way.

Pre-TX we built up the anticipation for the production by introducing the cast members, the plot and other behind the scenes information.

Again, we included Cavendish the Mammoth in some images, as we were sharing the content on Mammoth platforms, not show specific handles.

We promoted the show from pre-TX to post-TX. We heavily emphasised ‘catch up’ posts to engage younger audiences; who are more likely to ‘binge’ watch a series via streaming services.

We used captions that were relevant to the themes of the show and used exclusive stills to encourage fans to come to our page for the newest and most reliable news regarding the show.

Critic reviews, peer feedback and mass recommendations are the best way to convince new audiences to watch a show. By quoting positive, reliable sources, such as the Guardian, to our audience helped build brand trust, awareness and excitement.