The Sunny Bunnies handles were created prior to us joining the team, having had bad experiences with social media agencies previously, it was down to us to restore their faith and provide quality results. The long-term goal was to increase awareness of the brand, which we did by providing meaningful content and engaging regularly through community management.
Creating content that provides a purpose, provides meaning and adds value is something that we always strive for. One of the ways we do this through the Sunny Bunnies pages is to create short, simple but fun games for youngsters. These provide parents with something they can take offline, e.g the BINGO card, whilst also sharing an educational element.
As we mentioned previously, one of the main aims behind this campaign was to raise awareness of the show and reach a wider audience. Using trending topics and national days is an effective way to do this. Working closely with the studio, we highlight any upcoming events that we think would be of interest to our audience. We often put ad spend behind these to further our reach. They are a fun and vibrant way to spark a conversation with parents who can then take this away from the screen to their youngsters.
Talking to parents using child-friendly content and keeping them engaged is a challenge. That’s why we vary our content to provide fun and relevant ‘memes’. Our aim is to be relatable to parents, providing a space where they feel understood whilst making the most of the fun loving Sunny Bunnies brand. These relatable memes are often the most shared content for this reason.
One of our latest updates on the page was creating a verified GIPHY page. This allows us to engage through community management using a much more visual method. We can share these as reactions and can use them independently as posts. It provides yet another place for fans to interact with the brand and encourages user-generated content.
The majority of our video content was produced in-line with TX. They tend to be short, fun and humorous. Highlighting the best, and most shareable, moments from each episode.