
Pitch Battle
The series was hosted by Mel Giedroyc and she was joined each week by judges Gareth Malone and Kelis and series music director Deke Sharon.
Network: BBC One
Production Company: Tuesday’s Child Television Ltd.
The series was hosted by Mel Giedroyc and she was joined each week by judges Gareth Malone and Kelis and series music director Deke Sharon.
Network: BBC One
Production Company: Tuesday’s Child Television Ltd.
Pitch Battle, that aired on BBC One, had its own social media handles across Facebook, Twitter and Instagram which were managed by BBC internally. We were asked to attend filming to collect assets for the team to edit and share. These assets included: stills, interviews, 360 footage, boomerangs and behind the scenes moments.
We used backstage footage to give fans that little bit extra. Continuously using the #PitchBattle hashtag to promote the show and improve our discoverability.
Of course, once the show ended we plugged the re-runs and the official playlist on YouTube. Ensuring that the conversation continued post-TX.
These shorter shout-outs were great for our audience and allowed us to tag the handles of the performers. This supported them and gave them our tweets more substance. This was a more fun and chatty way of engaging our younger audience.