NW – Social Media Makes Sense

NW

NW tells the story of Natalie and Leah, friends who grew up together in North West London, whose lives have taken them in different directions. Natalie’s wealth and ambition have set her apart from the friends and family she grew up with, and she finds herself asking not only who she really is, but where she belongs.

Producer: Betsan Morris Evans
Director: Saul Dibb
Author: Zadie Smith
Writer: Rachel Bennette
Production Company: Mammoth Screen

Our Brief

NW was a one-off drama series for BBC Two, based on the novel by author Zadie Smith. As it was a single series production we hosted the campaign through the production company, Mammoth Screen’s own Social Media handles. We followed clear branding guidelines & tone of voice, all of which was decided through working closely with Mammoth Screen.

We shared updates about what is happening outside of TX. For example, any award nominations, award wins, cast birthdays and relevant national trends.

As you can see we used the #NW on every single one of our posts to ensure continuity. We introduced cast members in the run up to the show to build hype and increase our following.

We also hosted competitions to encourage people to follow Mammoth’s pages and get people tuning in.

We always plug catch up offerings to encourage people who may have missed the first episode to join in the conversation.