Pinterest for Business

Social Media Advice

Aside from the obvious trio of Twitter, Facebook and LinkedIn, there are other fantastic websites out there that you can use to boost your business and get noticed by potential clients and customers. Pinterest, the website which lets you ‘pin’ anything from quotes to images to different boards, is a prime example of this.

So what is Pinterest?

As stated above, Pinterest lets you pin items you like, and create creative collections called ‘boards’ so that you can save them all in one place.

How do I get an account?

You can create a business account on Pinterest by clicking here. You can also add your company logo to any pins that come from your site, by confirming your website here.

What should your pins be?

As with any social media platform you must know your audience and what they want and cater your posts accordingly. Tailor your pins according to what you know your audience is interested in and what they want to see, and of course make them relevant to your business.

How often should I use it?

Again, just like with other social media accounts you must be constant with uploads and interaction in order for people to see what you’re doing and take an interest in your company. Make sure you create some boards on Pinterest as soon as you start using it, and make sure they stand out so that people take notice.

What should I be pinning?

Anything that makes your company stand out. Pinterest relies on creativity; so choose bold and bright images, and quotes that make an impact and express your business’ values.

Finally, once you’ve set up your Pinterest account and made some boards, make sure you let people know your business is on Pinterest and share and promote your self! Don’t forget to add a Pin It button to your website too, so people can automatically pin posts you make on your website as well as Pinterest!