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Social media platforms have come under much scrutiny in recent years for becoming a space in which television's contributors are vulnerable to the reception of negative posts and comments. The impact of this can be extremely harmful to the contributor and adversely affect their general

Social Media Makes Sense (SMMS) has been appointed by Freemantle to handle the community management for its new flagship ITV drama, Beecham House. Set in India in 1795 before the Raj, the drama depicts the fortunes of the residents of an imposing mansion surrounded by acres

Listen up fellas, it’s time to talk Line of Duty. We’ve all heard of it, whether you’ve watched it yourself, listened in to a friend’s conversation or seen one of the 13 trending topics on Twitter that we achieved during the finale. Last month, everyone was

Influencer marketing has been growing in, well, influence, over the last couple of years. No longer are we satisfied with traditional advertising techniques, and no longer are they having the desired impact we marketers want. Our audience would much rather hear from ‘people like me’