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Social media can sometimes be a bit of a minefield and, to some, can feel a bit like voodoo. Unfortunately, social media in 2020 isn’t looking much easier to navigate.  However, that’s why we’ve created this blog – to help demystify it for you.  Below

Listen up fellas, it’s time to talk Line of Duty. We’ve all heard of it, whether you’ve watched it yourself, listened in to a friend’s conversation or seen one of the 13 trending topics on Twitter that we achieved during the finale. Last month, everyone was

Influencer marketing has been growing in, well, influence, over the last couple of years. No longer are we satisfied with traditional advertising techniques, and no longer are they having the desired impact we marketers want. Our audience would much rather hear from ‘people like me’

Are you struggling to balance catching up with all those ‘Netflix’ series? Well get ready because Facebook now want a piece of the TV pie run by Netflix, Amazon, YouTube and other linear TV channels by launching a rival video service called ‘Watch’. ‘Watch’ is a

Following the continued success of BBC’s Poldark, Social Media Makes Sense Ltd. take great pleasure in sharing with you some statistics from our latest Poldark social media campaign. Having built almost 250,000 followers across Facebook, Instagram and Twitter over the first two series we were excited

Videos are quickly becoming the most powerful content type on social media.  Facebook reports 8 billion+ video views daily and Instagram stories reportedly reach 150 million daily users, therefore it’s hard to comprehend why you wouldn’t include video in your social media strategy.  Your audience now