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Social media platforms have come under much scrutiny in recent years for becoming a space in which television's contributors are vulnerable to the reception of negative posts and comments. The impact of this can be extremely harmful to the contributor and adversely affect their general

SMMS are proud to support the official Isadora Moon Social Media campaign. There's lot of exciting new developments coming VERY soon. Make sure to follow our campaign here: instagram.com/isadoramoon    MORE ON ISADORA MOON: Independent production house Kelebek Media, founded by creative entrepreneur Deborah Thorpe, has optioned the rights to

Pinterest has always had a bit of a reputation for being the land of home décor and DIY, so we don’t blame you if it’s not your first option for B2B marketing.  Still, you might want to think twice before completely discarding it from your

  In this post I’m going to be explaining to you about ‘How To Use Facebook Groups For Selling’. If you prefer to watch a video, see here: https://youtu.be/7MzQ6wzYS7g However, before we dive in, I need to cover a few key points… Why Facebook groups and not LinkedIn

SMMS invited Eleni Los, formerly of the Channel 4 Social team, to write about her experiences of channels' social media support for TV programmes.  Here are her observations: Working in TV channels' social media teams over the past three years, I keep running into the same

Facebook’s News Feed algorithm can often feel like a complete mystery. It makes some posts go viral overnight but lets others die without even a handful of courtesy likes. The good news is that Facebook is slowly becoming more transparent about how it ranks and prioritises

If you’d asked me two months ago if I were an expert on Zoom I would have told you ‘I’ve used it a couple of times, but no’. How times change. Now, I certainly don’t profess to be an ‘expert’ on Zoom but I’m certainly

Social media can sometimes be a bit of a minefield and, to some, can feel a bit like voodoo. Unfortunately, social media in 2020 isn’t looking much easier to navigate.  However, that’s why we’ve created this blog – to help demystify it for you.  Below

Fremantle appointed Social Media Makes Sense to handle Community Management for social media around the Baywatch 30th anniversary. Baywatch is one of THE most iconic 90’s programmes, with sun-soaked beaches, explosive storylines and the iconic red bathing suit. Baywatch has been remastered in full HD and