Knowing how to use Snapchat to the advantage of your business can help you increase community engagement, foster deeper connections with followers and boost brand awareness through innovative marketing campaigns. Here are the 9 best ways to utilize Snapchat for your small business needs.
- Broadcast Live Events
Giving your audience direct access to live events is the perfect way to boost marketing through Snapchat. This way of real-time social media marketing can be used for various product related events, like trade shows or product launches. In providing a different, more authentic view of what’s going on at a specific event, Snapchat gets your audience excited and engages them directly.
- Deliver unique and special content
You can make your followers feel extra special by using Snapchat to provide them with exclusive content. Think of something unique that they might not easily find on other platforms. Surprise your community by delivering special content on your services and products before it hits the market. Using Snapchat in this way lets consumers feel included in your world and enables them to be a part of the event.
- Run Contests and Promotions
Offering contests in which you let users engage themselves with your product, recommend your products or even explain why they love your brand will foster true engagement. Similarly, promotions are a good way to keep people interested. For example, give customers a unique discount when supporting your brand. Get followers involved with Snapchat-exclusive coupon codes or other special deals. Make it fun and watch your business grow.
- Take followers behind the business’ curtains
Invite your followers to have a peak behind the curtains of your business. Giving them some visual insight into what goes on behind the scenes of your business, i.e. the back office or in the warehouse, will foster deeper and truer connections. Be sure to showcase your company and have fun with the process. This will undoubtedly increase the connection between you, your brand and your followers.
- Partner up with ‘influential influencers’
It’s likely that some influencers with huge followings are also users of your products. With that being so, it’s also true that social media influencers on Snapchat have the ability to boost your brand awareness and reach. Put these two together, and you can benefit greatly. Partner up with influencers who can further enhance your brand. For example, let an influential Snapchat user take over your account for a day and have them improve your Snapchat reach.
- Provide video answers to questions and comments
Something that not very many companies are doing yet is quite likely to increase your follower engagement. Be sure to provide real time assistance to customers by means of short photos or videos. For example, when a customer makes a comment about a product or service, you can swiftly reply to them while establishing your brand’s trust and dedication toward happy customers. Be proactive about all aspects of your business with Snapchat!
- Showcase New Products
Using employees to showcase new products through snaps or by creating a Snapchat story of the product is a very good marketing idea. Show off your brand in all its glory and tell customers exactly why they should check out your products/services as soon as possible. Convince, entice and excite by showcasing your stuff!
- Preview new products or services
This way of using Snapchat goes hand in hand with the former point. Similar to showcasing new products, it’s an excellent idea to preview upcoming ones. By giving followers a preview of upcoming attractions, you make them all excited and eager, so that by the time it actually becomes available to them it’s basically a done deal.
- Feature your followers
Last, but certainly not least, remember to put your clientele first. In other words, don’t let your Snapchat feed become too egocentric. With all of the above being said, also try to make your feeds about your followers. Engage them in the content creation process by letting them have their say. Make them feel special and always keep them involved.
Happy Snapchatting!
