7 Ways Instagram Can Promote Your Business

Social Media, is the collection of online communications and channels dedicated to community-based input, interaction, content-sharing and collaboration. With new social media platforms emerging all the time it can be hard to understand just which podium is suitable for you and your business.

With over 100 million monthly users40 million photos shared per day, 8500 likes per second and 1000 comments shared online per second, there is no doubt that Instagram is the social media site  for your business.

But first you’ll need to know just how to use Instagram to optimize, promote and enhance your business online. Here are 7 tips on how to use your Instagram account to its full potential and get the results you want.

  1. Build a Following

Your business will not flourish unless you cultivate a relevant audience; there are 3 simple and effective ways in which this can be done.

  • Connect via your Facebook account. Why? Instagram helps you to auto-follow or find all your Facebook friends in seconds.
  • Use relevant and popular hash tags
  • Engage with your following by following others and liking and commenting on relevant photos

Cross posting certain, selected images to your other social media accounts, such as Twitter and Facebook will allow your followers, friends and connections to recognize you have an account on Instagram and will help to optimize your following.

  1. Prime Time

Timing is key, in the end no matter how beautiful and empowering your photo is, if it’s posted at the wrong time it will go unnoticed. The ideal prime times you should be aiming to post your photos at are, first thing in the morning when people are waking up for work. Or in the evening when your followers have just finished work and are arriving home. What better way to relax than a little scroll down Instagram?

  1. Engage and Build Relationships

Make your business known by branching out and engaging with followers. This can be done by liking and commenting on relevant photos. If you expect people to engage with your photos, they will mutually expect the same. The busier and more active you are, the more exposure and recognition your account will receive.

Choose who you follow wisely, its good practice to interact with and follow other similar brands in order to create mutual recognition, support and contacts.

  1. Create a Competition for your Followers

What better way is there to engage with followers and expose your business to a bigger audience than to create a competition? By showing people compelling images of your business and what you can offer them it creates excitement, the use of an online campaign using followers contributions makes the campaign interactive. If you give people an incentive to follow you, you will succeed.

  1. Use Trends to Market your Brand

Hash tagging with relevant and popular tags will get your company more exposure. Hash tagging gives your photo the opportunity to be found online, therefore the more hash tags per photo the more chance it has of being found and recognised by your fellow Instagrammers and people searching for hash tags. The more people who find and interact with your photo, the more likely they are to check out your Instagram profile.

Use industry related hash tags, if you’re at an event hash tag it so that event co-ordinaters, other attendees and fellow colleagues can find them.

  1. Use Your Instagram As a Shop Window for Your Business

Instagram is an excellent marketing tool for decoration; it allows you to create the brand image you want.  Attract users to your business by using your profile as a shop window that promotes and reveals the newest images.

  1. Mix It Up With Multiple Images

If one carefully selected picture tells a thousand words then the combination of multiple images makes it that much more powerful. Numerous pictures allow you to tell a story, ultimately that story-telling element encourages more interaction, commentary and following.