Watching TV has never been as interactive as it is today. Social Media has become the new ‘word of mouth’. Yes, we could discuss our favourite programmes with our friends and family - but why not create a conversation for the world to see? Well,

Social Media creates online fan club ‘communities’ where users are able to join groups, pages or simply participate in discussions. The people who join these come from all over the world, all different ages, nationalities, backgrounds and ethnicities, but they all have a common interest

Today we no longer direct our attention to the single screen – the TV. Our mobiles, laptops, tablets, etc. play such a huge role in our lives, that they have become the Second Screen which we monitor as much as, or even more than, the