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Influencer marketing has been growing in, well, influence, over the last couple of years. No longer are we satisfied with traditional advertising techniques, and no longer are they having the desired impact we marketers want. Our audience would much rather hear from ‘people like me’

Videos are quickly becoming the most powerful content type on social media.  Facebook reports 8 billion+ video views daily and Instagram stories reportedly reach 150 million daily users, therefore it’s hard to comprehend why you wouldn’t include video in your social media strategy.  Your audience now

Engaging a Social Media Expert As a business owner, you should be asking yourself a couple of important questions about your social media. Consider the following: have you defined a proper social media strategy for your business? If so, have you been able to implement that

Staying on top of social media is essential in the fast-paced digital marketplace; brands that can’t match the pace of their competitors risk being left behind. Managing your social media posts, interacting with followers and understanding your audience is made infinitely easier by social media tools. What’s

Back in 2013 I wrote this article for Sage. I recently unearthed it and thought it may still be of interest to some of you. I have tweaked elements to bring it up to date, I hope you enjoy it. Using Twitter can sometimes feel like