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Social Media is constantly changing and 2018 has already seen some big developments from our favourite platforms. Implementing these updates as part of your Social Media Marketing Strategy will ensure you stay on the top of your game plus demonstrate that you are relevant, flexible, and

Having an online presence is one of the key ways to unlocking that coveted international audience and boosting your profile nationally.  But you can’t have a strong online presence without posting regular and creative content, and the larger you get, the more your fans want you

Social Media is the chess of the online world: everyone can play, but very few are good at it.  With so many brands on platforms such as Facebook, Twitter and LinkedIn, social media advertising can help you gain the upper hand in an increasingly competitive

Staying on top of social media is essential in the fast-paced digital marketplace; brands that can’t match the pace of their competitors risk being left behind. Managing your social media posts, interacting with followers and understanding your audience is made infinitely easier by social media tools. What’s

Back in 2013 I wrote this article for Sage. I recently unearthed it and thought it may still be of interest to some of you. I have tweaked elements to bring it up to date, I hope you enjoy it. Using Twitter can sometimes feel like