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Videos are quickly becoming the most powerful content type on social media.  Facebook reports 8 billion+ video views daily and Instagram stories reportedly reach 150 million daily users, therefore it’s hard to comprehend why you wouldn’t include video in your social media strategy.  Your audience now

Quite recently here at Social Media Makes Sense, we were exploring the various distinctive features of Snapchat, the social media app that is quickly overtaking social media super sites, Facebook and Twitter. We especially put emphasis on the 'Snapchat story' aspect which is an ingeniously

Social Media is the chess of the online world: everyone can play, but very few are good at it.  With so many brands on platforms such as Facebook, Twitter and LinkedIn, social media advertising can help you gain the upper hand in an increasingly competitive

The Bridge delivers User Experience (UX) and Conversion Rate Optimisation (CRO) studies with brands to optimise their sales channels.  In our experience, brands are investing heavily in driving the efficiency of their sales and marketing activities.  They allocate stretching targets to their sales teams and