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Social media can sometimes be a bit of a minefield and, to some, can feel a bit like voodoo. Unfortunately, social media in 2020 isn’t looking much easier to navigate.  However, that’s why we’ve created this blog – to help demystify it for you.  Below

Social Media is constantly changing and 2018 has already seen some big developments from our favourite platforms. Implementing these updates as part of your Social Media Marketing Strategy will ensure you stay on the top of your game plus demonstrate that you are relevant, flexible, and

Influencer marketing has been growing in, well, influence, over the last couple of years. No longer are we satisfied with traditional advertising techniques, and no longer are they having the desired impact we marketers want. Our audience would much rather hear from ‘people like me’

Snapchat, Facebook stories, Facebook live and Instagram stories: nowadays it seems that every Social Media platform is jumping on the ‘story’ bandwagon, and yet while they all seem similar, each platform has its own unique advantages with this feature. Instagram released the Stories feature last year

Quite recently here at Social Media Makes Sense, we were exploring the various distinctive features of Snapchat, the social media app that is quickly overtaking social media super sites, Facebook and Twitter. We especially put emphasis on the 'Snapchat story' aspect which is an ingeniously

Social media is a revolutionary and fundamental part of any effective marketing strategy. However, it only really works if you do a good job of it! That’s why we have devised a list of 6 little social media tricks to help your business succeed online. These

Following on from the news at the end of last month that Instagram has overtaken Twitter after the amount of users hit a mighty 400 million; if your business doesn’t have an Instagram account, it’s probably wise that you set one up! Here are some

Social Media, is the collection of online communications and channels dedicated to community-based input, interaction, content-sharing and collaboration. With new social media platforms emerging all the time it can be hard to understand just which podium is suitable for you and your business. With over 100 million