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SMMS invited Eleni Los, formerly of the Channel 4 Social team, to write about her experiences of channels' social media support for TV programmes.  Here are her observations: Working in TV channels' social media teams over the past three years, I keep running into the same

Facebook’s News Feed algorithm can often feel like a complete mystery. It makes some posts go viral overnight but lets others die without even a handful of courtesy likes. The good news is that Facebook is slowly becoming more transparent about how it ranks and prioritises